Nike target market essays - Halogenerators
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Nike target market essays on friendship - Net60, Inc.
Now that all the information is being tracked and fixed, we can now see how it does abroad. In the 90’s Nike wanted to figure out how to reach an even larger fan base. Soccer was the ticket to gain that popularity not only in one country but almost every country in the world. At the point of taking production to another country the process of building customer value and marketing kind of starts over. Knowing this Nike took players from the World Cup-winning Brazilian National team. They redesigned the uniforms and pulled in some US teams as well .
Primary Target Market For Nike Free Essays - StudyMode
Nike's target market has always been children and young adults. Their commercials, such as the "Just Do It" and "Be Like Mike" ads had an image of sweat and performance. Nike attempts to catch the attention of their target market, much like P.F. Flyers did with the baby boom kids in the 1950's. They attempt to convince consumers that simply by wearing their shoes you can run faster and jump higher and, whether you are wearing them for "padding around the house or driving to the local 7-eleven", you are "allied with those who spend hours a week honing their bodies". Only they simplified that message by saying to those consumers: "Just Do It". That is a very broad statement and one that most likely caught the attention of a lot of people. Nike was telling consumers just to do their own thing and be themselves and we would all find common ground as long as we were all wearing Nike sneakers. Many of Nike's customers are young women. In fact, they have so many women customers that they, wisely, came out with a Nike Women line a few years back, in order to target those consumers more appropriately. I fit into their target market because I am a young, active, adult female, interested in health and fitness. Also, growing up in the time that I did Nike's mission statement of inspiration and innovation could not be more appropriate. As I and others in my age group have matured we have watched technology mature as well. Computers went from black and green screens to become the world's information super highway, video games went from Atari to Sony Play station II---the innovative, technological advances go on and on. Why should the shoes we wear be any different?
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