[…] Bill Gates 1996 Essay – Content is King […]

I’ve had a frustrating time trying to find the original ‘Content is King’ article written by Bill Gates back in 1996. There’s a few sites that have a copy of the essay, but nothing on the Microsoft site (it has been removed from the page). seems to be the only other option (thanks to for the link).

“Content is King” — Essay by Bill Gates 1996 - Medium

[…] Bill Gates 1996 Essay – Content is King […]

Bill Gates' 1996 essay Content is King

[…] but true, this phrase actually refers to an essay written by Bill Gates all the way back in 1996. Despite its age, content still reigns king in a […]

Content is King | Content Marketing Glossary | Textbroker.…

[…] 1996, Bill Gates published an influential essay declaring that content is king. Even in retrospect, it is in many ways remarkably prescient, foreseeing that faster connection […]

[…] 1996, Bill Gates wrote an excellent essay entitled Content is King, where he […]
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To quote the Great Bill Gates from his 1996 essay titled “Content is King”:
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It’s been more than 20 years since Bill Gates coined the now-ubiquitous phrase, “content is king,” in an essay about the rise of the Internet. It was the early days of the Internet, years before the dot-com bubble would burst, when companies and individuals were still trying to make sense of the budding interactive network.That’s Sumner Redstone. A couple years before Bill Gates’ wrote his “Content is King” essay, this is the guy that originally coined the phrase, in its modern context of course. He’s your typical 91 year old billionaire really. Majority owner and Chairman of the Board of National Amusements, through which he and his family are also majority owners of CBS, Viacom, MTV, Paramount Pictures, etc.” Bill Gates is rapidly reaching …. Nearly two decades ago, Bill Gates declared "CONTENT IS KING"! And so it has been. The world’s youngest billionaire is the hard bill gates essay working, intelligent Bill Gates. But he does not believe that technology will save the world. Gates of Vienna has moved to a new address:. From our reliable web hosting servicesBill Gates’ original “Content is King” article can be read in its entirety via WayBack Machine but no copies of this essay have been found in the archives of the current Microsoft website.In January 1996, Bill Gates wrote an essay titled ‘Content is King’, which was published on the Microsoft website. He said, Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.”Content is King” in which he made a number of bold predictions for what the internet would look like in the future." data-reactid="32">On Jan. 3, 1996, Microsoft CEO Bill Gates wrote an essay titled “” in which he made a number of bold predictions for what the internet would look like in the future.

How Bill Gates Predicted Content Marketing

So, how does Bill Gates define content? He states in his ‘Content is King’ essay, “No company is too small to participate. This has been proven. You have biscuit companies, printing companies and insurance companies all creating and sharing popular content that has become viral far beyond what you would first imagine considering their business. No company is too small, and no business is too dull. And if you can supply information and entertain, then you’ve reached the jackpot. Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.”

How Bill Gates Predicted Content ..

[…] is crap. The idea that content is king, in its current usage, comes from a remarkably prescient 1995 essay by Bill Gates in which he called the internet — still an emerging technology at the time — a marketplace of […]

10 Content Predictions Bill Gates Got Right | The Key Word

[…] crap. The idea that content is king, in its current usage, comes from a remarkably prescient 1995 essay by Bill Gates in which he called the internet — still an emerging technology at the time — a […]